Turn your morning regulars into a loyalty club.
Reward the customers who stop by for bread, pastries and treats every week, with a digital card that lives in their phone's wallet.
14-day free trial. No credit card required.
Loyalstack is a bakery loyalty program that gives customers a digital stamp or points card in Apple Wallet or Google Wallet. Customers scan a QR code once, staff scan the card at the counter, and you can tell regulars when a fresh batch is out. Plans start at $29/mo with a 14-day free trial, no credit card required.
Why bakeries choose Loyalstack
Rewards for repeat visits
A stamp card for every tenth loaf, or a points card that rewards bigger orders, gives regulars a reason to keep choosing you.
Tell people when it's fresh
Send a push message to the lock screen when a fresh batch or a seasonal special comes out. No SMS fees and no opt-in lists to chase.
No paper, no app
No stamp cards lost at the bottom of a bag, and customers never install an app. They scan once and the card is in their wallet.
Bakery loyalty program examples
Six ways bakeries and dessert shops set up their card. The math below is an illustration with round numbers, so use your own prices.
Stamp card
The bread club
Buy 9 loaves, get the 10th free.
One in ten is a 10% reward rate. At $6 a loaf, you give away $6 for every $54 of paid sales.
Stamp card
Croissant card
Every 8th croissant is free.
A single popular item makes the card easy to explain at the counter, and one in eight is a 12.5% reward rate on that item.
Points card
Points on every order
1 point per $1 spent, a free pastry at 50 points.
A $4 pastry for every $50 spent is an 8% reward rate, and larger cake or catering orders earn more than a single roll.
Membership
Weekend regulars
Tag customers as Bronze, Silver or Gold by how often they visit.
Use the tiers to decide who hears first when a limited weekend bake is ready.
Coupon
First-visit cookie
A free cookie for new sign-ups.
The cost is one cookie, and it puts your card into the customer's wallet on day one.
Gift card
Celebration gift cards
Digital gift cards for birthdays and cakes.
The recipient gets the card in their own wallet, with nothing to print or post.
Paper card, loyalty app or wallet card?
| Paper punch card | Loyalty app | Wallet card | |
|---|---|---|---|
| Joining | Pick up a card at the counter | Download the app, create an account | Scan a QR code once, card saves to the wallet |
| Lost or forgotten cards | Common: left in a coat or a drawer | Rare, but the app gets deleted | Lives in the phone's wallet, always with the customer |
| App to install | No | Yes | No, Apple Wallet and Google Wallet are already on the phone |
| Message customers between visits | Not possible | Only if the app is installed and notifications are on | Push message to the lock screen from Loyalstack |
| Knowing who your regulars are | No customer list | Yes, if customers sign up | A customer profile builds as cards are saved |
| For early-morning regulars | Card stuck at the bottom of a bag | An app they only open at the bakery | Card in the wallet, shown at the counter |
Launch your bakery loyalty card in 4 steps
Step 1
Design the card
Add your logo and shop colors. A stamp card with a croissant or loaf icon is a quick, friendly start.
Step 2
Pick the reward
Choose between a stamp card for one hero item and a points card that covers the whole basket.
Step 3
Display the QR code
Put the QR poster by the till and on the takeaway bags. Customers scan once to save the card.
Step 4
Stamp at the counter
Staff scan the card with the browser-based scanner on a phone or tablet as they ring up the order.
Push message ideas for a bakery
Push messages reach the lock screen through the wallet card. You write and send each one yourself, to everyone or to a segment such as customers who have not visited recently.
Fresh batch
“Cinnamon buns are out of the oven. Show your card and add a stamp.”
Seasonal special
“Our apple galette is back for autumn. Come and try a slice.”
End-of-day
“Fresh loaves are still on the shelf. Stop by before we close and add a stamp.”
Weekend order
“Planning a celebration cake for the weekend? Tell us by Thursday and we will have it ready.”
Win-back
“We have missed you. Your card has 8 stamps, two more for a free loaf.”
Pricing
Simple plans. No setup fees.
Merchant
$29/mo
1 location
Franchise
$99/mo
3 locations included, then $10/mo per location
FAQs
Got questions? Here are the answers.
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